PBMI - Pharmacy Benefit Management Institute



90-Minute Webcast CD

The Promise of E-prescribing:
Success Stories and Drivers for Increasing Adoption

Webcast held Wednesday, September 17, 2008. Now available on CD.   
What will it take for e-prescribing to become business as usual?
There is mounting evidence that e-prescribing improves patient safety, increases generic dispensing, and reduces drug benefit costs. Physicians participating in e-prescribing initiatives see the benefits, yet less than 10 percent of physicians now use the technology.  
This Webcast explores the end-to-end process, infrastructure and collaboration necessary for e-prescribing to be successful.  
Learning Objectives:
  • Articulate the issues that must be addressed for widespread adoption of e-prescribing. 
  • Examine the implications of e-prescribing for patients, pharmacists, physicians, health plans and drug benefit plan sponsors.
  • Review the outcomes of two successful e-prescribing initiatives - Southeast Michigan E-prescribing Initiative (SEMI) and RxCollaborative in Massachusetts.
  • Identify lessons learned in Michigan, Massachusetts and elsewhere that can help speed adoption of e-prescribing in other markets.
  • Analyze the impact of recent developments that may help to accelerate the growth of e-prescribing.
Overview of E-prescribing Process and Impact on Individual Stakeholders
Tom Groom
Senior Vice President of Business Development
SureScripts-Rx Hub
Case Study: Health Alliance Plan/Henry Ford Health System
Anthony Petitta, RPh, MBA
Vice President of Pharmacy Care Management
Henry Ford Health System
Case Study: BlueCross BlueShield of Massachusetts
Adrienne Cyrulik
E-Health Program Manager
BlueCross BlueShield of Massachusetts
Panel Discussion with Speakers
Addressing common questions, such as:
   Who pays for the technology?
   What information technology allows physicians to see what's on 
   How is patient confidential medical information protected?
   Does e-prescribing support prior authorization processes?
   What will be the impact of the newest Medicare legislation that offers financial incentives to doctors who
Question and Answer Session With Webcast Participants
More About the Speakers...
Tom Groom, senior vice president of business development for SureScripts-RxHub, is a recognized expert in healthcare information technology. He understands the business needs of physicians, health plans, pharmacy benefit managers, and other stakeholders with regard to e-prescribing. He serves in advisory and leadership roles for public and private e-prescribing initiatives, including the Southeast Michigan E-prescribing Initiative (SEMI) and ePrescribe Florida. In addition, he has become one of the national public speakers for e-prescribing.
At SureScripts-RxHub, Groom is responsible for business development, marketing, communications and federal affairs. He has more than twenty years of experience in sales management, general management and business development in both the health care and information technology industries. He was formerly vice president of business development for HealthNexis LLC, a health care technology and services company founded by AmeriSourceBergen, Cardinal Health, Fisher Scientific and McKesson. He held management positions at McKesson where he developed and implemented marketing and sales strategies for the home care distribution division. He also played a key role in developing and implementing hand-held and Internet-based order entry systems for the extended care division. Groom has bachelor of science degrees in computer science and marketing from the University of Wisconsin - River Falls.
Antonio (Tony) Petitta, RPh, MBA,  is vice president of pharmacy care management at Henry Ford Health System. He is responsible for pharmacy benefit management services for 550,000 Health Alliance Plan member lives and other Henry Ford Health System drug initiatives.  Petitta began his career as a clinical pharmacist at Henry Ford Hospital in 1982 and in 1989, became the drug use evaluation coordinator.   After developing an interest in outcomes research he completed a two-year fellowship in pharmacoeconomics and outcomes research at Henry Ford Hospital in 1996.  After completing the fellowship, he moved into managed care practice as the director of pharmacy benefits for Health Alliance Plan and Henry Ford Health System. He has held his current position since 2004.
The application of pharmacoeconomics within managed care and integrated health systems, quality improvement through enhanced pharmaceutical care, electronic prescribing, and the application of technology & information systems in health care are Petitta's areas of interest and expertise. He holds a bachelor of science degree in pharmacy and a master of business administration from Wayne State University. National awards include the American Society of Health System Pharmacists Award for Achievement in the Professional Practice of Pharmacy and the Abbott Laboratories National Hospital Pharmacy Quality Award.
Adrienne Cyrulik is a program manager in the eHealth Innovation department of Blue Cross Blue Shield of Massachusetts (BCBSMA). She has worked for BCBSMA for more than three years and manages eHealth projects that improve the quality, safety, and affordability of care. One such project is the eRx Collaborative, a joint ePrescribing program in Massachusetts with BCBSMA, Tufts Health Plan, and Neighborhood Health Plan. Cyrulik completed her undergraduate degree at the College of the Holy Cross and has a master's in public health from Boston University School of Public Health.

CD $279. 10% discount for PBMI members.   


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